Changes in marketing of beer Assignment Example | Topics and Well Written Essays - 1250 words

Changes in marketing of beer - assigning Examplebut now it is primarily made from barley (Hornsey, pg. 14). Hops are another fixings which imparts a characteristic flavour to beer. Beer usually has a low level of alcohol (7-13%) compared to hard liquors care whiskey, gin or rum and is usually taken undiluted and in a chilled state which makes it at ease as well as easy to drink without the risk of high inebriation. This is the reason of its popularity hence qualification it a popular product both for the manufacturer as well as the consumer.During the 1950-60s the world was in a rebuilding process after the Second World War and countries in Europe were re-establishing their economic and business infrastructure. In fact the whole world was affected by the aftermaths of war and businesses including the brewery industries had not mobilize beyond the national boundaries. The United States of America was the only country where business had thrived up to some completion during the w ar. Hence most of the advertising campaigns seen for beer mostly come from that part of the world. Some of the popular advertisements were in the configuration of short television clips which correlated beer drinking with hard work (video.google.com). The video site shows a moment of popular beer advertisements and jingles of that era. Most of the videos incorporate glamour, adventure, outdoor life and humour in the advertisements and eulogise the quality of unlike brands. Some of the popular brands of that era include Budweiser, Altoona, Old Tavern, Lone Star, Falstaff, C.I.O., Golden Gate, Coors, etc. (www.vintagedepotdirect.com). Product designs were though quite creative and impressive even in that era and showed a lot of ingenuity with expectant use of glamour which went into beer advertising. A lot of memorabilia like badges, crockery, souvenirs, etc. were put up on sales event which promoted particular brands and kept reminding the collectors about the qualities