Global Economic Environment and Marketing Assignment

Global Economic Environment and Marketing - Assignment Examplehad made a net of over $50 meg by the end of 1979 and it had become a household name in the United States as the provider of personal computers (Reuters 2014). Wozniak retired in 1985 and Jobs left later that course owing to power issues within the fellowship management.Between Jobs departure and his return to Apple in 1997, Apple went through a rough patch with changes in leadership and loss of consumer confidence thereby reduced growth prospects. Jobs major idea was to rejuvenate Apple by developing more sophisticated and chichi products which were too user friendly (Gillam, 2012). He also opened up Apple stores as the biggest flagship project towards making global the company and its products. He also ensured that software production became a forefront product. His innovative ideas saw Apple become the second most valuable company by 2010 according to Gillam (2012). Today, the companys main strategy is the improvem ent of the current products which is well seen in the current unveiling of iPhone 6. It is worth mentioning that the company also owns FileMaker Inc., Braeburn Capital, Hopstop.com Inc. and Locationary Inc. among many others as