Brick And Mortar Travel Agency Supply Chain Information Technology Essay

Brick And Mortar Travel Agency Supply Chain Information Technology Essay Introduction At the dawn of the internet evolution in the 1990s, myriads of businesses began realizing the huge opportunities that the internet presented to them. They knew the internet could help them re-engineer processes, lower costs, increase profits, up efficiency and effectiveness simultaneously, and raise the bar of customer service, all at the same time. One industry that was quick to ride on the internet bandwagon was travel and tourism, where airline companies had been relying heavily on a network of travel agents to act as a conduit between them and the travelers. With the internet, businesses engaged in travel and tourism began to directly touch base with their clients at real-time, low costs, and with much personal touch. Thus, it can be said that these businesses transitioned from a business-to-business (B2B) brick-and-mortar model to consumers-to-business (C2B) e-commerce model. Many travel agents had to level up their operations in order to survive the shift towards C2B and away f rom B2B. Years after these brick-and-mortar travel agencies caught on the e-commerce bandwagon, however, critical issues about their optimum performance remain. This paper will therefore discuss the strengths, weaknesses, opportunities, and threats that travel agents possess in a C2B environment. It will explore which strengths must be maintained in order to survive succeeding waves of changes and remain at the crest, which weaknesses must be dealt with to stem decline, which opportunities must be tapped to grow their businesses sustainably, and which threats must be confronted to avoid being sank by competition. This paper will conclude with a set of recommendations on what can be done to leverage the internet as a powerful medium for travel and tourism businesses. Brick and Mortar Travel Agency Supply Chain Online information site wisegeek.com defined brick-and-mortar companies as those that operate out of a physical building, where owners must invest to rent an office space, purchase supplies and fixtures, and pay for expenses needed to keep the business operational (What is Bricks and Mortar?, 2010). The site said that brick-and-mortar are traditional companies that have faced fierce competition since the 1990s, when the internet started to boom, from online companies that are based on the internet and which run businesses for a fraction of the traditional costs (What is Bricks and Mortar?, 2010). The site contrasted brick-and-mortar companies with those online to illustrate the pros and cons of the two business models. Below is a tabular summary of the comparison: Comparison of Brick-and-Mortar and Online Companies Brick-and-Mortar Companies Online Companies Customer Trust Has an advantage of visibility. Clients may think that a business with investments in buildings, employees, and goods are less likely to be fly-by-night. Can face questions about integrity. Clients may think that these companies are transitory and can simply turn their backs on them by refusing to answer phone calls, e-mails, and other media for channeling complaints. Owner Risk Poses significant risk for the owners as businesses require planning, tri-media marketing, and cash-flow to pay for everyday expenses as well as capital outlay. Poses minimal risk for the owners as much of the traditional costs of running a business are not accrued. Competition High start-up costs and high turnover rates as companies struggle to stay afloat amid the competition from online as well as other brick-and-mortar companies. Low start-up costs but high turnover rates if companies cannot find their niche. To describe the processes of a brick-and-mortar company, it is necessary to look at its supply chain. Mamaghani (2009) in Impact of E-commerce on Travel and Tourism: a Historical Analysis described the roles of travel agents, clients, and airlines before the move towards the new medium of the internet. The author said that during the pre-computerized period, travel agents advised clients on travel destinations, provided marketing materials, and acted as an intermediary in the complicated process of arranging travel bookings. Because they were the proverbial middlemen, travel agents were complacent and not keen on leveling up their services to cater to all clients (Mamaghani, 2009). According to Mamaghani (2009): The travel market became segmented as travel agents increasingly targeted corporate customers. Travel agents were able to provide value-added services like negotiation of bulk fares and arranging complex itinerariesà ¢Ã¢â€š ¬Ã‚ ¦ There were two waves of information technology that have had a major impact on the industry. The first of these is the development of the direct reservation systems, such as the American Airlines SABRE system. The second is the development of online sales channels via the Internet. Travelers Online Marketing In the article Will the Web Replace Your Travel Agent? published in the Medical Economics, author Murray (1996) said that the internet has increasingly become the better alternative to a travel agent for several reasons: web can alert people about travel and destinations that might have escaped agents radar either because they are obscure or do not offer commissions, many travel websites offer extras you wont discover elsewhere, and that the web is increasingly replacing trip marketing materials that can be updated real-time on the internet (Murray, 1996). Because of the many advantages that being online bring to a C2B company, Fred Mawer (2005) said that the people who rely on travel agents alone will soon be a minority. He said that there are specific advantages to booking travels online: financial the internet reduces overheads for companies and many charge less for online bookings, availability ability to find thousands of choices in a minute, and details good websites provide more detailed and clearer information than any other source (Mawer, 2005). Author Carl Gibeily (2002) wrote online traveling has been the only way to fly not just in the United States but also in the Middle East and other parts of the globe. Expensive Advertisement for Brick-and-Mortar Companies One of the traditional costs that brick-and-mortar companies incur is advertising. According to traveladvertising.com, an online community for travel agents, there are three categories of advertising that agents must use to reach out to their clients or potential clients. These forms of advertising include print advertising for magazines, newspapers, leaflets, poster campaigns advertising; media advertising for TV and radio; and new media advertising for the internet (traveladvertising.com, n.d.). Brick-and-mortar companies, because they do not have online presence, concentrate their resources on funding print and media advertising, thus, depriving them of the immense benefits of new media advertising. Descriptions of each category by traveladvertsiing.com are contained in a tabular summary below: Cost-Benefit Analysis of Advertising for Travel Agents Print Media New Media Targeted towards a specific readership Limited shelf life Limited exposure Costly especially when placed in premium publications that target a specific audience Targeted at a large population and wide geography Target population cannot be narrowed down as ad will be exposed to diverse people with varied income levels Costly and cannot be afforded by small-scale agents with no national or international presence Targeted at a very large population across countries Target population can be narrowed down by providing contents that are relevant to the audience Relatively inexpensive as costs include ad design, website development, and system maintenance Pros and Cons of C2B According to William Sieglein (2000), C2B businesses that allow people to shop online provides flexibility, better prices and more selections for consumers but presents a great concern for security. He said that the exchange of personal information such as credit card number, home address and phone numbers pose threats in purchasing products off the World Wide Web. As information travels through the internet, it may be intercepted, stolen and used for identity theft. To provide a secured business environment online, C2B companies must ensure that that sensitive information that consumers provide online will be powerfully protected from unauthorized parties. Companies selling products online must assure consumers that the information is stored on their secure, well-configured safe zone of their network. These zones, most often referred to as demilitarized zone, should have secured firewall configurations. Strong access controls should also be in place, and this includes user identification and authentication. Server hardening, data storage encryption, and intrusion detections must likewise be practiced persistently. What can be the repercussions of not protecting your C2B business environments? A handful of adverse effects that can impinge on the growth of a company both on the short and long term. First, reputation of the company would be dragged into the mud. Reputation is a valuable resource of online companies. If a company is deemed to be engaging in deceitful transactions or is unable to block possible deceitful transactions in its website, then consumers can easily and rather swiftly stay clear of the website. Consumers can rapidly spread news about their bad experiences with the company to thousands of other consumers and potential consumers online via social networking sites and consumer feedback mechanisms. These happenings will subsequently result in lessened patronage for the site. Second, the company can be embroiled in a lengthy dispute settlement or costly legal battle whenever complaints about the security features of its site pop up. Dispute settlement and court cases will of course drain the company of precious resources. It can also tarnish the companys name in case that the proceedings conclude that the companys systems were not fail-safe. Third, leaks in the security features of a C2B can channel confidential information to competitors, allowing them an inside look into the companys processes and giving them the chance to spoil operations to their advantage. As a consequence, companies will have to shed money to shed money to contain the damage, investigate the incident, fortify security measures, and pursue legal actions against parties found to have breached the companys protection measures. Because the internet is a public place that is easily accessible by many people, C2B companies must provide their consumers several options to protect their identity and other personal information while transacting in the companys website. According to Dholakia, Dholakia, and Mundorf (2002), consumers may control the amount of information they make public on the internet by using four strategies: identifiability, confidentiality, anonymity/pseudonimity, and secrecy. The strategies are described in detail below: 4 Consumer Strategies for Protecting Their Identities Online Accuracy of Personal Information Externalized Amount of Personal Information Externalized High Low High Identifiability Consumer is willing to disclose all personal information with accuracy. Businesses can acquire high degree identity knowledge on the consumer Anonymity/Pseudonimity Consumers disclose and fabricate all kinds of information that are supposedly about themselves on the internet Consumers are avoiding identifiability and trust is not given to the C2B website Website should not trust the information provided for by the consumer Low Confidentiality Consumer gives little personal information with high accuracy The sites brand equity, reputations of the marketer, favorable endorsements and other elements may lead the consumer to trust the website Secrecy Consumers may share very little and potentially inaccurate personal information The level of accuracy and willingness to share information online clearly pose some serious problems for C2B companies. For instance, consumers may use information of another person in entering into transactions. In this case, it is very important that C2B travel companies state in its sales terms of conditions what types of responsibilities, if any, it will own up to. C2B Case Analysis: Priceline.com Priceline.com Incorporated is a multinational company listed in NASDAQ that provides online travel services across Europe, North America, the Middle East, and Africa (priceline.com, n.d.). Its main purpose is to allow clients to save on airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service (priceline.com, n.d.). According to Chan, Lee, Dillon Chang (2001, p.10), Priceline.com introduced to the world a novel online application called the demand collection system, which allows consumers to bid for the prices of unsold airline tickets by naming the price for which they want to buy the tickets. By pioneering this consumer-oriented, dynamic, and customized pricing system, Priceline.com reinvented traditional commerce that often imposed fixed prices on consumers. The authors categorized the company as C2B in which consumer specifies the requirements to a business, which provides a product that meets these requirements. These requirements could be as simple as an acceptable price, or could involve considerable customization of an existing standard product, or creation of a new product (p. 8). The business model of Priceline.com is different from others that are into consumer-to-consumer, business-to-business, and business-to-consumer. The following is a tabular summary of various online business models (Chan, Lee, Dillon Chang, 2001, pp. 6-8). Online Business Model Matrix Business Consumer Business B2B: TPN Buyer and seller are business organizations. Can be buyer-oriented, seller-oriented or a virtual marketplace. B2C: Amazon Seller is a business organization while the buyer is a consumer. Emulates physical retailing and is often called electronic retailing. Consumer C2B: Priceline Consumer is a seller while buyer is a business organization. Consumers set out requirements to businesses, which then attempt to satisfy the requirements. C2C: eBay Seller and buyer are consumers. Virtual communities are formed where members host auctions or bid for products. Many things can be inferred from the business model of Priceline.com. First, the online travel service company performs the traditional roles of a travel agent. The huge difference between traditional travel agents and Priceline.com however is that the latter harnesses the huge potentials of the internet. Priceline.com uses the new media to deliver services in a much more efficient manner than a traditional travel agent and on a wider scale. Note that traditional agents are mere intermediaries who act as go-between, taking orders from consumers, presenting the orders to businesses, helping consumers decide on what to buy according to their budget and tastes by presenting varied options. Priceline.com does just that, yet in a much quicker manner. Second, Priceline.com empowers the consumers and allows businesses to stay in touch with consumers desires. Traditional travel agents may opt to cater to only a few groups like corporate clients that are sure to give them a steady flow of huge income. They may choose to disregard small-time infrequent travelers. With Priceline.com, however, all kinds of consumers are entertained. By specifying travel requirements and details, consumers will get a response from various travel companies that can meet the requirements and details they specified. Consumers are also empowered because they can sway businesses to provide products and services according to specifications and demands. Businesses also become in tuned with consumers demands in this type of business model. Because they learn of consumers demand real-time, they can rapidly customize products and services to respond to their markets. Third, Priceline.com presents enormous challenges in terms of technology. The company relies heavily on the internet in terms of providing services. Thus, it is imperative that it protects its systems against attacks, frauds, and phishing activities to safeguard the integrity of its operations as well as gain and keep the trust of its partners. Disruptions and downtimes caused by any technological problems will also cost Priceline.com. It should therefore continuously perform and maintain risk management programs. Review of Literature Internet The advent of online business was made possible by one medium, the internet. The development of the internet started in the 1950s when the Defense Advanced Research Projects Agency, DARPA, was asked by the Department of Defense to develop a system to allow the United States to mount a counter attack in the event of a Soviet Union nuclear first strike (Boudreaux Sloboda, 1999). By 1965, DARPA sponsored A Cooperative Net-work of Time Sharing Computers that became the predecessor of the internet. Over the years, scientists, researchers and hobbyists contributed their talents to the development of the internet to become the vast network that we have today (Boudreaux Sloboda, 1999). E-Commerce The internet has created for businesses a level-playing field where the midgets can compete with the titans, where the start-ups can flourish for a fraction of a cost to challenge the old-timers. Indeed, the internet is a grand stage for entrepreneurs to showcase their bright ideas to the business world. Joshi and Yermish (2000) mentioned five occurrences that have been shaping the Internet as a business world. These occurrences are facilitating the transition towards the new media in terms of offering and availing of products and services. The authors identified these occurrences as (1) the separation of the information about products and services from the physical products and services themselves, (2) products and services are becoming information-based, (3) internet bridges distance between consumers and business organizations, (4) internet is a medium for rapidly responding to consumers and markets, and (5) internet allows consumers to become agents of marketing (Joshi Yermish, 2000). The following is a tabular summary of descriptions for each occurrence: Occurrences that Have Made the Internet a Business World Increased Separation of the Flow of Information Information about products and services is distinct from actual products and services. Moreover, information travels to consumers and buyers faster than the provision of the physical orders themselves. Increased Focus on Information Flows Products and services are technologically intensive and may not be necessarily material objects. They may be delivered solely on the internet, from the internet or to the internet. Reduced Distance The third aspect to the new economy is the shrinking physical distances. In the new economy, proximity requirements have been almost totally removed as (in theory at least) everyone is connected with everyone else. Rapid Response Businesses are provided with real-time feedback from consumers while consumers get swift response from businesses. Rapid response allows businesses to be consumer-focused, service-oriented, and flexible as they are fed information about their performance and the competitions operations in a fast manner. Using the Customer as a Marketing Agent Because internet is a medium where consumers can provide feedback and get response real-time, consumers may act as a marketing agent for a company. They can easily talk about favorable services and positive experiences they have had with a company and then go on sharing these experiences or talking about these services online, where thousands of people may be able to chance upon their insights. Matthewson (2002, pp.45-46) sets out the steps in achieving best practices in online buying process where consumers go to the companies to buy goods and services: customer acquisition, segmentation and targeting, promotions, online ordering, order fulfillment and after-sales support, and up-sell and cross-sell. Although the internet is a powerful medium, harnessing it does not guarantee success. Brynjolfsson Urban (2001, pp. 121-122) outlined practices that can make companies lead or lag in the industry. Some of the leading practices include focusing on matching appropriate technology to business strategy and customer requirements; ensuring that appropriate technology capability and capacity were internally in place or available through partnering; building technology platforms to support Internet, intranet, and extranet applications, with a view to reinforcing, improving, or changing the value propositions of their core business; early adoption of Web technologies to achieve a comp etitive advantage; and learning the technology in the context of developing an information or marketing strategy (Brynjolfsson Urban, 2001, pp.121-122). Lagging IT practices include having the IT department responsible for e-business developments; having underfunded and undervalued IT and e-business developments; treating IT and Web-based technologies as a cost center rather than a profit center; and positioning the CIO as a specialist functional manager (pp. 121-122). Travel Agent SWOT Analysis in C2B Model In a C2B business environment, travel agents with online presence clearly possess a great deal of strengths. However, with competition from small-time and big-ticket players ever-present, travel agents must constantly be on the lookout. This is because on the online environment, other travel agents can easily duplicate their strengths, bank on their weaknesses, seize opportunities faster, and thwart threats more formidably, all in swift turn-around time. Below is a tabular analysis of the SWOT of travel agents operating in an online business environment. SWOT Analysis Internal External Maximize Strengths The strengths of a travel agent in an online C2B model include abilities to rapidly communicate with consumers, get their travel requirements, deliver these requirements to businesses, receive feedback from consumers for services and products delivered, and create possibilities for future collaborations. Opportunities The opportunities would include the chance to cater to untapped segments of both the local and global marketplace. Minimize Weaknesses The weaknesses would include the need to respond to consumers and businesses 24 hours a day and seven days a week at quick turn-around time. Threats The threats would of course include security concerns and competition from other C2B that continuously enter the industry. Conclusion Internet is a potent tool for surviving and competing in the travel industry. However, companies and agents must know how to use this medium to their advantage as the internet has its kinks that can spell big troubles. To stay afloat in the travel industry, agents and companies must bank on the strengths of the internet and develop strategic plans that would help them sustain operations both in the short and long term (Chopra. Van Mieghem, 2000).

Impact of E-banking on Traditional Banking Services

Impact of E-banking on Traditional Banking Services Introduction: In order to introduce e-banking and traditional banking this part of the article is explained a short background of established bank, problem statements, research question and the research intention. Also, a concise overview of e-commerce activity on e-banking and traditional bank has been presented in this chapter. Bank and business are intimately connected to each other. At the beginning, the original type of commercial bank that handled customer deposits and made investment loans to businesses. Franlin (1995) illustrated that the traditional banks only entities legally able to issue checking accounts prior to the 1980s. While still dominant in the banking industry, traditional banks are joined by savings and loan associations, credit unions, and mutual savings banks. In a recent decade, traditional banks adopted e-commerce and converted to e-bank that is an important component of business development plan. During better times, business is easier to acquire and maintain. An extreme view speculates that the e-banking will destroy old models of banking services (DeYoung, 2001a). This extreme view proved that banks take advantage of this new technology that depends on their assessment of the profitability and established e-banking services (Malhotra and Singh, 2009). For example, Titrade (2008) demonstrated that e-banking services offer customers to get online benefits those are: à ¢Ã¢â€š ¬Ã‚ ¢ achieve information about accounts and loans, à ¢Ã¢â€š ¬Ã‚ ¢ transfer money to different accounts, even between external banks, à ¢Ã¢â€š ¬Ã‚ ¢ Paying bills, à ¢Ã¢â€š ¬Ã‚ ¢ Buying and selling stocks and bonds by depot, à ¢Ã¢â€š ¬Ã‚ ¢ Buying and selling fund shares Magdalena and Luminita (2009) reported that banking services through internet have, generally, operational and transactional costs cheaper than usual banking services. In the meantime, banking industry must adapt to the electronics age, which in its turn is changing all the time In addition, Berger (2003) revealed that industry analysis outlining the potential impact of e-banking on cost savings, revenue growth and risk profile of the banks have also generated considerable interest and speculation about the impact of the e-banking industry on traditional bank. However, one of the issues currently being addressed (Titrade, 2008) is the impact of e-banking on traditional banking. Rogers (1998) points out that the impact of traditional bank measures based only on traditional balance sheet figures where as largely ignored non-traditional activities. On the other hand, Panait (2009) argued that the impact of e-banking evaluates to customer information under the existing regulations. Ensure the security and confidentiality of customer information; Protect against any anticipated threats or hazards to the security or integrity of such information; Save from unauthorized access to or use of such information that could result harm or problem to any customer. Researchers important activities and usefulness course of action have prompted a search for better methods for reducing impact of traditional banking service. Although a number of methods have been reported, simple and efficient approaches still remain scare. In recent years much effort has been devoted to study the effect of different measuring extreme systematic risk process (Olivier, 2008). In this paper it will be discussed how e-banks are different from the traditional banks in terms of profitability, cost efficiency, asset quality and other characteristics by examining bank financial statements. The present study will examine a comprehensive a set of measurements of financial performance that allow us to look inside the black box of e-banking performance. By developing a deeper understanding of these phenomena, we can draw more insightful inferences about the impact of e-banking strategies, production processes and financial performance. Background: Research significance: The need and demand of e-banking possesses a great challenge for traditional banking service. In order to meet a high-quality service in business sector traditional banking service has to be optimized to e-banking. The significant of research associated with e-bank itself and e-commerce, off course, lies in its availability. Ineligible banking progress and decisions may amplify a financial strategic risk (Cezar et al.). Carter and Garcia (2009) made it clear that traditional banking system and transactions have recognized that they are not as permanent as previously assumed. The loss of confidence in traditional banking system has revealed by the recent financial system fall down. Panait (2009) made it understandable that banking operations hazard arises from fraud, handling errors, system trouble, or other unexpected actions. This risk continues in each item for consumption and service offered. Funding and investment-related risks could increase with an institutions e-banking initiatives depending on the volatility and pricing of the acquired deposits. On the other hand, the drawback lies in its security factors and complexity. Both of them have profound impact of e-banking traditional banking service. It may appear form social and organizational perspective (Ioannis, 2009) and may arise due to a failure of some relevant integrity or all the lack of authentic and confidential information. From the above point of view, it is clear that traditional banking faced a lot of problems from different user and non user. The study can be extend this examine to all banks offering online banking sectors. Problem statement: Main area of this study is impact e-banking on traditional bank services and several drawbacks of some traditional banking. There are few reasons for directed on this topic: 1) Most traditional bank activities, such as banks acting as derivatives dealers, expose banks to risks and moral hazard problems failure to get customer satisfaction (Franlin, 1995). 2) A potential commercial market for e-banking services are successful, but old model banks getting lose to manage their vast expenses (Yuan, 2010). 3) The banking sector has been most successful with online transaction, easy internet access, the availability of secure, high standard online banking functionality, cost savings, and the necessity of banking services (AC Nielsen Consulting 2000; Laforet Li, 2005). Besides that poor public image, customer dissatisfaction, competition and specialization had made the practice of much more difficult to deal traditional banking. Research Question: The research questions of this study relate to the factors that influence the adoption and implementation of e-commerce in particular reference to the traditional banking industry. The specific questions to be examined are: What impact factors verify the adoption of ecommerce in traditional banks? According to the present study I initiated following question: How e-banks are different from the traditional banks? How the traditional banks financial performance affected by e-banking? General responsible of bank is public funding operation such as; payment and deposits then why bank are regulated? In comparison with e-banking why traditional bank services failed to get customer satisfaction? How to utilize the new digital products and services to create a more sustainable future. Aim and object: Aims: In view of the extensive occurrence of traditional banking in our society, specifically in public sector and organizations as well as their important activities of the e-banking, it is planned to search for better methods and recommendation for developing banking systems. Objectives: The study is designed to correspond with the objectives of assessing the impacts of e-banking, specifically focusing e-banking on the traditional banking service. The following objectives are discussed: Understanding e-banking and traditional banking terms of profitability. To assess the impact of e-banking on traditional banking service. To identify and highlight potential improvements what reduces the impacts of traditional banking. To highlight the different products or services distribution strategies which increases resource of efficiency and customers satisfaction? 2. Literature review: 2.1. E-banking VS traditional banking: The banking sector is an integral part of the economy. Bjelica and Dejan (2010) addressed that traditional banks are considered to be financial institutions which deal with financial activities in terms of collecting deposits and giving loans. An e-banking, on the other hand, is consists of several distribution channels that can supply several information about transaction (Karjaluoto (2002a). Similarly, Daniel (1999) illustrated that e-banking is the delivery system of banks which provides information and services to customers via different delivery policy that can be used with a variety of devices such as a internet accessory, cell phone and desktop, telephone or digital television. Under the traditional bank payment transactions, we assume every payment which is done via a bank or some other similar organization concerning any kind of legal affairs (Bjelica and Dejan, 2010). However, the Internet is a main delivery channel for e-banking and its value to customers and banks is continuously increasing its delivery systems (Karjaluoto, 2002; Mattila, 2001). But, the payment transactions system does not include only cash payments, i.e. when a debtor gives money to a creditor. Definition of traditional banking transactions system extended by Bjelica and Dejan,( 2010) that all natural and legal persons are on the side of the applicants while the authorized organizations for payment transactions (banks, PTT exchange, savings banks) are on the side of the recipients. Conversely, e-banking is the automated delivery system to customers through internet, interior message channels (Daniel, 1999; Sathye, 1999). According to Basel Committee report on banking supervision (2008) it refers to the provision of retail and banking products and services through electronic channels. Thus in the most encompassing definition, electronic banking would run the gamut from direct deposit, ATMs, credit and debit cards, telephone banking, to electronic bill payment and web-based banking. 2.2. Movement of e-banking According to Karjaluoto (2002), the consumer movement from traditional branch banking to e-banking has meant that new strategies to attract new customers and retain existing ones become critical. Ranaweera and Prabhu (2003) argue that ideally, firms should aim at a combined strategy that makes switching costs act as a complement to customer satisfaction. While customer satisfaction may be one important driver of customer retention, switching costs are also likely to influence customer retention (Lee et al., 2001; Ranaweera and Prabhu, 2003). Portal providers are likely to attract the most significant share of banking profits. Indeed banks could become glorified It required much more effort to manage and sustain a successful practice. 2.3. The impact of traditional bank: In the last two decades the impact of traditional banks tainted a great deal. Therefore the understanding of the essence of this banking system has been changed as well. Bjelica and Dejan (2010) illustrated that many aspects prejudiced this trend. For example; internationalization, globalization, the increase in number of financial services, the progress of competition, technological development and the appearance of a great number of innovations have changed banking system. In addition, Altunbas et al., (2001), Iannotta et al. (2007) argued that the impact of traditional bank is focused on ownership of different types banking service such as; the state ownership (Porta et al.,2002), Berger et al. (2005), Micco et al. (2007), foreign ownership (Berger et al. (2005), Lensink et al. (2008), Staikouras et al. (2008)) and block holder ownership (Caprio et al. (2007), Laeven Levine (2008)) are on the banking performance. Furthermore, DeYoung et al. (2001) was studied to examine the impac t of the level of management and board ownership on bank efficiency. By separating management and board ownership, It address the criticism presented in Demsetz Villalonga (2001) that many studies on the impact of management ownership has included board ownership in the management or insider ownership variable even though the interests of the management and board are different. 2.4. Potential improvements that reduces the impacts of traditional banking Goski et al.(2007) concentrated on the frustrations of accessing credit facilities compel from formal banking systems to informal enterprises which is non banking activities and informal arrangements to access funds for their business operations. De Wulf et al. (2001) realize that building a profitable and sustainable long term relationship with customers is central to the relationship marketing theory. Correspondingly, increasing customers retention, developing and maintaining trust and commitment between sellers and customers (Gaur Xu, 2009) are part of theory. In addition, Gaurav, (2008) appreciated that achieving high customers loyalty and more customers satisfaction is the main objectives of an organization. Also, cost reduction due to the better understanding of customers needs (Ndubisi, 2004) equally important of marketing theory. The application of relationship marketing theory has even extended into financial services, due to the deregulation policy (Yavas Yasin, 2001). The removal of restrictions between banks, building societies and insurance companies (Speed and Smith, 1992) and the vast expansion in the adoption and use of information technologies (Bergeron et al, 2008) is important factor. There are outlined specific actions that organization should consider in implementing a security program (Ramball M. (2008)). These measures include: Identifying and assessing the risks that may threaten consumer information; Developing a written plan containing policies and procedures to manage and control these risks; Implementing and testing the plan; Adjusting the plan on a continuing basis to account for changes in technology, the sensitivity of customer information, and internal or external threats to information security. There are also outlined the responsibilities of management to oversee the protection of customer information including the security of customer information maintained or processed by service providers. Titrade, (2008) afraid that in opportunity of e-banking and its allegation are uncertain. The points of view in favor are as follows: à ¢Ã¢â€š ¬Ã‚ ¢ E-banking transactions are much low-priced than branch or even phone transactions. This could be a large competitive advantage for e-banking, that allow e-banks to undercut bricks-and-mortar banks. This is commonly known as the beached dinosaur theory. à ¢Ã¢â€š ¬Ã‚ ¢ E-banking will lead to al other banking sector that is currently enjoyed by the major UK banks. 2.5. Products or services which increase resource of efficiency and customers satisfaction: Traditional banks may simply be left with payment and settlement business even this could be cast into doubt and customers unhappiness. The idea of customer pleasure has been exercised since the early 1980 (Bailey Pearson, 1983; Ives, Olson, Baroudi, 1983) and its have been studied since the 1980 (Bailey Pearson, 1983; J. Chin, Diehl, Norman, 1988; Ives et al., 1983; Rivard Huff, 1988; Rushinek Rushinek, 1986). Bailey et al. (1983) state that several factors affect the user satisfaction and it can be seen as a bi-dimensional attitude. The user satisfaction can be seen sum of users feeling and attitudes toward several factors that affect the usage situation (Bailey et al., 1983). Recently, there has been growing interest in traditional bank user experience (Hiltunen et al., 2002; Lindgaard Dudek, 2003; Wilson Sasse, 2004), which can be seen as much larger concept of consumers satisfaction. User experience has become an important factor in e-banking because the end user often pays for the majority of new products and services, which indicates that new products characteristics such as; security, ease of use, Digital products/services, transaction and payments, and innovation contents(Khanfar, 2006). From this perspective, assessing the user experience is essential for many technology products and services (Wilson Sasse, 2004). 3.2. Theoretical framework: From the practical point of view, there are mainly two kinds of venture, one of which is adaptation of e-commerce and other is development of e-banking. Kyu and Bipin (2001) provided both theoretical explanations and empirical validation on the adoption of e-commerce for traditional banking services. Regarding the adoption of e-banking, they enabled to offer specific recommendations on marketing strategies for practitioners. Ronald (2003) observed that law and right and the increase of internet facilities moved up the transaction. Elias (2000) explored the status of e-commerce in the banking industry. Many researches focused on the user of e-banking that have been done on adoption of e-commerce, and the following factors influencing it. Security: The quality or state of being secure to be free from danger. Ease of Use: A method that the bank Availableness it for the customer who through it use the procedures of banks easily. Digital Products/Services: Goods and services that can be transformed to digital format and deliver upper the internet banking. Transaction and Payment: services and procedures that the bank availableness for the customer who through it able to payment and other borrow and other transaction form banks online. Information Content: content at a web site that need to be changed continually to keep it up to date. Innovation: the innovation of new ideas such as new technologies, design and best practice that permit bank to compete efficiently in the worldwide environment. When an enterprise realized danger, it will takes a series of examine on the basis of tthree hypothesizes. This study tries to make relationship and linkage between e-business and networking technology. HYPOTHESIS DEVELOPMENT The proposed model depicts that a customers assessment of traditional banking service quality is positively related to customer satisfaction and his/her willingness to recommend and will decrease his/her likelihood to complain. On the other hand, if the customers assessment of the traditional banking service quality is negative, the customer will engage in unfavorable behavioral intentions. Therefore, the following hypotheses are developed: H1: There is a significant difference between customers expectations and their perceptions of service quality offered by traditional banking. H2: There is a significant relationship between traditional banking service quality and customer satisfaction. H3: There is a significant relationship between internet banking service quality and customer behavioral intentions H4: Customers at are dissatisfied with banks environment and location. There is a significant relationship between customer satisfaction and customer behavioral intentions 3. Methodology: The methodology will be based on a cross- sectional survey method with three (3) main components. These included Reviews, Contacts and Field Activities. The review was conducted through desk research of online resources, research papers, working documents, conference documents, and other publications. The contacts were made through one on one discussion and/or small group discussions by visiting offices and officials of banks whether, semi informal or formal. A self developed instrument was used for the field exercise. The study classified the system into three categories based on the classification by (Basu et al., 2004) in an IMF working paper. The suggested method which is also applicable in the study is the use of the questionnaires wherein the banks can determine the level of understanding of the customers about the online banking and the other related services. Also through the help of the questionnaires, the banks can measure the influence or the impact of the interactive banking in finding solutions out of the clients busy life. All of the information created out of the questionnaires will lead to the determination of the various perceptions of the customers in the services that is offered through the use of Internet. Investigation will be prepared by collecting data, analyzing, comparing and interpreting the results according to literature procedure. The course of action will be ready by gathering data from several years to current published journal. The data will be monitored by comprising with several aspects. The accumulated data will be justified based on analytical data obtained from internet publication. Rationale: The important networking activities and usefulness as natural process have prompted a search for better methods of producing e-business. Although a number of synthetic methods for judging of e-business have been reported, simple and efficient approaches still remain scare. Limitation: To collect more information from present fast moving situation, manage formal and informal interview within the time will be main problem for this study. Anyway, more limitation will be including actually when I will handing out data. Reflection: e-banking is the real output of the impact of traditional bank. Timetable: Task Start End Research proposal 10/11/2010 18/11/2010 Topic selection 19/10/2010 22/11/2010 Finding 23/11/2010 30/11/2010 Literature review 01/12/2010 10/12/2010 Problem identification 11/12/2010 15/12/2010 Methodology 15/12/2010 20/12/2010 Drafting 21/12/2010 27/12/2010 Submission of research proposal 28/12/2010 08/12/2010 Conclusion: The result of this study shows that traditional bank users are not completely satisfied in comparison with online banking system. Traditional bank did not provide sufficient facilities to their clients that they obtained from online bank organizers. For instant, e-bank consumers are achieving several benefits such as; ATM, internet banking, credit card and a range of buying or selling option. As a result, most of the customers are moving to e-banking system. Usefulness, perceived ease of use; consumer awareness and perceived risk are the important determinants of e-banking banking adoption. This study meets the desired objective; but it suffers from one setback. Study concludes that a majority of customers are accepting e-banking since of many positive issues. We concluded that value, effortlessness of use of the system and the awareness about online banking and risks related to it. Those are real thing to accept online banking system. These factors have a strong and positive effect on customers to accept online banking system. These researches provide a rapid entry to justify business market in all conditions. This methodology is expected to be widely used in e-banking sector. Therefore, the process will provide a new entry into the active system for improving traditional banking system.

International Soccers Influence on Diplomatic, Social, and Political R

To what extent has international soccer influenced the world politically and socially? This research question will be investigated using different books pertaining to the subject. The investigation will cover the impacts of soccer in the 1930s during the First World War, the 1940s during the Second World War and the 1970s during the Cold War. The effect of soccer on a country’s nationalism will be researched as well. Soccer had a great impact on people’s lives socially; it gave people hope when in a time of need. It did not matter whether there was a war going on, or if there were prisoners in camps, soccer was a popular activity to help people survive in the hardest of times. Soccer had a great impact on the world politically as well. Many dictators used soccer to show the power of their nation and prove that their nation is better than another. There was friendly competition and competition that caused great hostility. In conclusion, soccer has affected the world politically and socially. This sport has caused intense nationalistic views and has brought countries together. Even though soccer has brought countries together, the game has driven countries away from each other just like what happened in Germany in the 1974 World Cup when East and West Germany played against each other. Soccer has helped people and hurt people, and has had an influence on people’s lives. Throughout history, soccer has had a noticeable impact on the world. Sports in general created a sense of nationalism in nations, soccer especially, it being a more popular sport where there is international competition across the world. â€Å"Although soccer boomed in the 1920s, in the 1930s it swept all before it as the most popular game throughout most of Europe... ...occer game was even said to have caused a war. The game of soccer also has a large impact on both the World Wars as well as the Cold War. Dictators, such as Mussolini have supported soccer in their nation to promote their nation, which in return boosted their reputation. Soccer has been compared to a war because the importance of different games and how the outcome can define a nation. Works Cited Goldblatt, David. "Goldblatt, David. The Ball Is Round." New York: Penguin Group, 2008. Print. Murray, Bill. "The World's Game: A HISTORY OF SOCCER." Urbana, Illinois: n.p., 1998. Print. Kapuscinski, Ryszard. â€Å"Soccer War 1969.† N.p., 1969. Web. 13 Nov. 2015. http://libcom.org/library/soccer-war-1969-el-salvador-honduras-kapuscinski Walvin, James. The Only Game: Football in Our Times. Great Britain: Pearson Educated, 2002. Print.

Eliot Ness Essay -- essays research papers

Who was Eliot Ness? Nearly anyone knows Ness’ accomplishments in Cleveland when he went up against Al Capone. Most also know Capone eventually went to jail for tax evasion, but what happened to Ness and his Untouchables? Did they merely fade away into quiet life? The fate of Ness was quite the opposite, he continued doing what he fell in love with. Taking down corruption on any level. He carried on his war on the mob for an entire decade after Capone, staging daring raids on bootleggers, illegal gambling clubs and generally putting organized crime on the run. Ness’ exploits in Chicago were chronicled in his book The Untouchables, but if he had carried on against the mob, why wouldn’t he publicize such exploits? He actually intended to do so but his life was cut short by a heart attack before he was able.   Ã‚  Ã‚  Ã‚  Ã‚  Eliot Ness was born on April 19, 1903 in Chicago. He was a lucky boy born into an almost storybook type of American family. His parents, Peter and Emma Ness, were Norwegian immigrants who had earned a comfortable middle class life for their family by very hard work and practical living. Over the years, Peter had made his wholesale bakery into a thriving business. It is supposed that Ness gained his father’s work-aholic traits that drove him so hard later in life. Eliot was the youngest of the five Ness children. There was a huge age difference between Eliot and his siblings. His brother whom was closest to Eliot in age was none the less thirteen years older. Hence Eliot received a great deal of individual attention from his parents who were well into middle age when he was born. Due to this Eliot was a remarkable well-behaved boy, full of integrity and enthusiasm. Eliot was an excellent student who preferred his studies to rowdier activities. It is supposed that Eliot’s older brother in law fueled his need for adventure, which eventually drove him to civic duty.   Ã‚  Ã‚  Ã‚  Ã‚  Young Eliot Ness attended the University of Chicago and earned a degree in business and law. When he graduated in 1925 he greatly upset those he loved by choosing a career in credit investigation rather that his planned path of business. During his short lived credit investigator career he studied criminology at night. Two years later Ness managed to be transferred to the Prohibition Bur... ...ng them, the use of the polygraph in police work, and the first successful two way radio networking of police in a city. He also left an undeniable mark upon the city of Cleveland, virtually ridding it of corruption on all levels. The downfall of Capone was the most obvious of his great achievements. Yet Ness left behind one contribution which few men have managed to leave. A legend.   Ã‚  Ã‚  Ã‚  Ã‚  Ness aspired to become a hero in the true sense of the word. Throughout history true tales of heroes are few and far between. He became an idol not only for the people of Chicago, Cleveland and Ohio but for the entire nation. His name to this day stimulates a fascination with the mob, corruption and the men who stood against it. He was also the man who hunted down one of the first documented serial killers in history. Ness left behind a living legend of integrity, honesty, and indomitable spirit. Even though he no longer lives his legacy will carry his memory on in the form of stories, movies, novels and the like. Perhaps Ness is the exemption to the phrase, “Heroes don’t die, they merely fade away.'; For Eliot Ness is one hero, who never faded away.

Hong Kong Post-colonial Cinema Essay -- Post Colonial Hong Kong Cultur

The Construction of the ‘Western Other’ in Hong Kong Post-colonial Cinema Hong Kong has always remained a very unique city, one which is said to have ‘a Western past, an Eastern future’. Since its colonisation by the British in the 1860s, it has maintained to a very large extent its Chinese identity and its connection to its Motherland, while at the same time, has frequent contact with the Western world, politically, economically, and culturally. Hong Kong’s unique position has made the city a vibrant international metropolis that acts as a bridge between East and West. Yet after it was returned to China in 1997, this former British colony has been constantly reassessing its British past, struggling to find its new position and redefining its identity. The quest for identity quickly finds its place in the construction of the notion of ‘Hong Kong-ness’ in films. The local cinema has remained as a powerful cultural institution, both reflecting and intervening in the discourses of alterities and selfhood. It is therefore not surprising that in local films, the cinematic representations of Hong Kong have been seen as inextricably interwoven with the triangular relationship between the British coloniser, the Chinese motherland, and Hong Kong itself. Since its inception in the 1910s, the Hong Kong film industry has enjoyed much independence from colonial control, yet simultaneously much association with Western culture. Many films openly deal with the theme of ‘East meets West’ in which ‘Hong Kongese’ identity is often expressed in "transnational settings" against the existence of a Western Other, in particular through the portrayal of Westerners visiting Asia, and vice versa. After the handover, "H ong Kong" as a geopolitical en... ...a journey of discovery/rediscovery of what the Western world comes to mean, while at the same time, negotiating the redefinition of selfhood and national identity of Hong Kong. The will to search for a reconciliation with the West in these films is certainly deeply embedded in Hong Kong’s search for its own identity in the post-colonial era. After its return to its Chinese motherland, Hong Kong consequently takes up the important position as the bridge between China and the West. Many recognize that its success to find its identity as part of China in the future depends on its ability to come to terms with its colonial past. Indeed, as we have seen, both films positively insist on the possibility of fulfilling such an aspiration. The process is not a comfortable one, and it is often one of pain and risks. Yet the films assure that it is also one of promise and hope. Hong Kong Post-colonial Cinema Essay -- Post Colonial Hong Kong Cultur The Construction of the ‘Western Other’ in Hong Kong Post-colonial Cinema Hong Kong has always remained a very unique city, one which is said to have ‘a Western past, an Eastern future’. Since its colonisation by the British in the 1860s, it has maintained to a very large extent its Chinese identity and its connection to its Motherland, while at the same time, has frequent contact with the Western world, politically, economically, and culturally. Hong Kong’s unique position has made the city a vibrant international metropolis that acts as a bridge between East and West. Yet after it was returned to China in 1997, this former British colony has been constantly reassessing its British past, struggling to find its new position and redefining its identity. The quest for identity quickly finds its place in the construction of the notion of ‘Hong Kong-ness’ in films. The local cinema has remained as a powerful cultural institution, both reflecting and intervening in the discourses of alterities and selfhood. It is therefore not surprising that in local films, the cinematic representations of Hong Kong have been seen as inextricably interwoven with the triangular relationship between the British coloniser, the Chinese motherland, and Hong Kong itself. Since its inception in the 1910s, the Hong Kong film industry has enjoyed much independence from colonial control, yet simultaneously much association with Western culture. Many films openly deal with the theme of ‘East meets West’ in which ‘Hong Kongese’ identity is often expressed in "transnational settings" against the existence of a Western Other, in particular through the portrayal of Westerners visiting Asia, and vice versa. After the handover, "H ong Kong" as a geopolitical en... ...a journey of discovery/rediscovery of what the Western world comes to mean, while at the same time, negotiating the redefinition of selfhood and national identity of Hong Kong. The will to search for a reconciliation with the West in these films is certainly deeply embedded in Hong Kong’s search for its own identity in the post-colonial era. After its return to its Chinese motherland, Hong Kong consequently takes up the important position as the bridge between China and the West. Many recognize that its success to find its identity as part of China in the future depends on its ability to come to terms with its colonial past. Indeed, as we have seen, both films positively insist on the possibility of fulfilling such an aspiration. The process is not a comfortable one, and it is often one of pain and risks. Yet the films assure that it is also one of promise and hope.

Comparative Essay for Poetry Unit Essay

Cultural conflict is when a new set of beliefs and habits overtakes and conceals the old set, deteriorating the sacred cultural connections established at birth. Sujatas â€Å"Search for My Tongue† and John Agards â€Å"Half-Caste† are both excellent examples of cultural conflict. In the both cases, the authors are attempting to depict the hardships involved with a clash of culture. In Search for My Tongue, Sujata Bhatt finds conflict between two languages: what would you do/if you had two tongues in your mouth (3-4). In Half-Caste, Agard protests the racial discrimination towards the Guyanese interior hidden by the British exterior. Both poets express these cultural conflicts with the use of perspective, cultural context, literary devices, imagery and variations to syntax. The similarities in these poems show that cultural conflict is abundant and ubiquitous, whereas the differences provide uniqueness amongst the cultural conflicts. In Search for My Tongue, Bhatts poem encompasses the conflict between mother tongue and the foreign tongue. These very physical objects replace her native language of Guajarati and foreign language of English. The use of this metaphorical analogy is widespread, such as in the French language, where the word langue means both tongue and language. According to Bhatt, if you had to/speak a foreign tongue,/your mother tongue would rot (10-12). The conflict between languages continues in the subconscious world, where the mother tongue always returns and blossoms out of my mouth (38). Similarly Half-Caste is also a conflict of cultures, specifically race. John Agard is a mixed race of black and white light an shadow (13). His life in Britain has allegedly suppressed his black, unwanted side. This protest poem is the black side attempting to be freed just as how Bhatts mother tongue wants to grow(s) back (31). Agard often describes himself as half a person, standing on one leg (2), Half-a-eye (41), half-a-dream (43), half-a-shadow, (46). Bhatt searches for her two tongue but only finds one. Contrastingly, Half-caste is a poem of external conflict between Agard and the disapproving English society, whereas Search For My Tongue is about self-discovery and internal conflict. In Search for My Tongue, lines between 1 and 14 are all in the 2nd person, which connects the poem to the reader.  It is more dramatic and heartfelt than a narrative. Bhatts internal conflicts are voiced out to the world, searching for an answer to the question I ask you, what would you do (3). Half-caste uses the exact same strategy in order to achieve a different goal. The 2nd person narrative is installed between lines 4 and 37. He uses phrases like Explain yuself/wha yu mean (4-5), which directly targets the discriminating British (you need proof of that from his poem) yo put the on metaphor with the sun dont pass in England society, it fits really well here . External conflicts between Agard and the society are immediately voiced. Both poems employ the perspective of the it is not 2nd person , JUDD told me that on Search for my tongue isto connect with the reader, but one does it to apply the internal conflicts to the outside world whereas the other does it to be heard. Bhatt brings out her internal conflicts so that she can connect with the reader. In Search for My Tongue, many literary devices are used to bring out these internal conflicts. Her metaphorical tongues actually symbolize languages. She often changes between the ambiguous meanings. For example, she states that if you had two tongues in your mouth,/and lost the first one, the mother tongue, (4-5). Bhatt is giving supernatural qualities to the physical tongue. In an another example, she states that your mother tongue would rot,/rot and die in your mouth (12-13). In this case, Bhatt is creating personifications by giving lifelike, natural properties to a language. This shows how Bhatt is switching between the multiple meanings. In Half-Caste, Agard also draws on multiple examples. Contrastingly, he uses allusions or references to external literary works. The two apparent allusions are Picasso and Tchaikovsky. Put the lines Both of these artists use contrasts to create a greater piece of work. According to Agard, a mixed person is a living example of beauty derived from two contrasting cultures. Although the meaning of these allusions is not ambiguous, they are often sarcastic and direct. The differences in the use of literary devices have to do with the fact that Bhatt is unclear about her cultural conflict, whereas Agard understands his cultural conflict. Both poets use the literary device of repetition to express cultural conflict. For example, in â€Å"Search for My Tongue,† the words tongue and mouth are very abundant. The word â€Å"tongue† ends lines 2, 5, 7, 11 and 37. The word â€Å"mouth† ends lines 4, 13, 34 and 38. Not only does the repetition bring the poem together, it strengthens the message Bhatt is trying to send. It resembles a distress signal from a person with dire need. Similarly, John Agard repeats the phrase â€Å"Explain yuself† in lines 4, 10, 23 and 31. This reminds the reader of the aggressive tone in this rebellious poem, and ties the poem together. Every time a new idea is brought up, â€Å"Explain yuself† is the introductory line. Another way the poets attempt to describe cultural conflict is by the use of imagery. At the end of the poem, Sujata Bhatt writes â€Å"It grows back, a stump of a shoot† (31). This is a metaphor, comparing the mother language to a growing bamboo. The metaphor adds to the clear imagery. Continuing,Grows longer, grows moist, grows strong veins,It ties the other tongue in knots,The bud opens, the bud opens in my mouth,It pushes the other tongue aside. (32-35)These lines paint a very explicit picture in the reader’s mind, helping the poet come across with the meaning. Similarly, John Agard also appeals to the many senses. The â€Å"red an green† (8) on the â€Å"canvas† (9) feed on the human sense of sight. The â€Å"black key† (28) and â€Å"white key† (29) in the â€Å"symphony† (30) by â€Å"Tchaikovsky† (26) affect the human sense of hearing. Together, it allows the reader to fully experience the idea of â€Å"Half-Caste.†Finally, both poets use a strange form of syntax. In â€Å"Search for My Tongue,† Bhatt adds a full section of Gujarati. This symbolizes the rebirth of the mother tongue within Bhatt’s subconscious mind. In addition, between lines 31 and 35, there are no periods, replaced by commas. This section holds the imagery explained above, and periods would add unnecessary breaks. Similarly, â€Å"Half-Caste† has no punctuations. Together with the differing dialect, it shows the poet opposing his surroundings. This is a form of  protest, since Agard is not following the general rules of writing set by his racist opponents. Therefore, both poets express cultural conflict with variations to syntax. When reading Search for My Tongue, a monolingual person would not be able to fully comprehend Bhatt’s cultural conflict, except when it is described physically. By allowing the reader to picture two tongues in their mouth, Bhatt’s internal conflicts are expressed externally, allowing her to share her pain with the world. However, someone who is bilingual may have already experienced similar cultural conflicts. Therefore, this bilingual reader will understand â€Å"Search for My Tongue† much better than a regular monolingual reader. Similarly, â€Å"Half-Caste,† is also geared towards two different types of people. A person who isn’t mixed will not be able to comprehend this poem as well as someone who is mixed. In addition, Half-Caste protests against discriminative English people. In a less discriminative culture such as Canada where the use of racial slurs like half-caste is scarce, it is much harder to comprehend Agards cultural conflicts. Therefore, both Half-caste and Search for my Tongue are both good examples of how cultural context impacts how the poem is perceived. In conclusion, both poems are affected by cultural context, which dictates the effect on the reader. For example, as previously stated, a bilingual person will be able to comprehend Search for My Tongue better than a monolingual person. However, Sujata Bhatt needs to ensure that the monolingual demographic will still be able to extract the full meaning. Both Bhatt and Agard achieve this by employing very similar methods. The narrative, metaphors and personifications, vivid imagery and variations to syntax all contribute to expressing cultural conflict. Although the two poems have many commonalities, they are based on different subject matter. Search for My Tongue is about Bhatts internal conflict with herself, whereas Half-Caste is about Agards external conflict against his society. These conflicts differ, but are all linked to culture the overriding link between these entwining poems.

Genocide

The term genocide was not coined until 1943 when Raphael Lamkin used it to describe the Nazi reign in Europe (ROD notes). Genocide refers to the systematic destruction of a racial or cultural group. Two examples of this are the Holocaust and the Rape of Nanking. The Holocaust deals with the Nazi’s takeover of Europe during World War II, and the Rape of Nanking is the Japanese invasion of China in the late 1930’s. These events in history serve a painful reminder of the cruelest depths of human nature, but also of the possibilities that lie within every catastrophe. Bystanders always play a key role in any event, whether they have a positive or negative effect on the outcome of the situation at hand. Most, if not all, of the bystanders during the Rape of Nanking were western missionaries that happened to be in China at that time. Among them were doctors, a filmmaker, and even a Nazi. The filmmaker was a man named John Magee whose films have helped historians unlock some of the mysteries about that gruesome time. RabÐ ¹ was another bystander who happened to be a Nazi with connections to Adolf Hitler. He contacted Hitler and told him of the current atrocities in Nanking and asked for assistance in fighting the Japanese; assistance that was later denied. All of the Westerners decided to take action in this situation by setting up the International Safety Zone, which harbored 300,000 Chinese refugees, in the center of Nanking. This assistance helped the people of Nanking to a phenomenal degree. On the contrary, the bystanders during the Holocaust did very little to help the victims. The bystanders during the Holocaust were mainly the Germans who lived in the surrounding areas of the concentration camps. Most of these Germans had an idea of what was going on, yet they did nothing. They had an ignorant mindset; they did not want to know and they did not care. Due to this ignorance many war crimes and crimes against humanity were committed in both cases (Horvath). During the Rape of Nanking there were many war crimes and crimes against humanity that occurred. The Japanese soldiers gathered thousands of Chinese women and forced them to live in barracks while being raped on a daily basis. They raped women of all ages, from little girls whom they cut due to their pre-pubescent age to old women into their 80’s (A&E). This extensive raping is considered a crime against humanity. There were many war crimes committed by the Japanese soldiers during the Rape of Nanking. They used the prisoner’s of war for bayonet practice, and also held killing contests in which the Japanese officers vied to see who could kill the most people and get the highest body count. An interesting fact about the Japanese is that they were contemptuous of those who surrendered. They considered surrendering to be dishonorable and therefore felt as though it downgraded the surrendering Chinese soldiers to the level of animals. These Chinese soldiers were then shot on sight (A&E). Many more crimes were committed during these eight tragic weeks. The crimes that were committed during the Holocaust partially resemble the atrocities at Nanking. In the Holocaust people were also gathered and forced to live in barracks, but unlike Nanking they were killed for a reason. People were selected on the basis of race and religion; this is discrimination which is a crime against humanity. The largest group of those unfortunately selected, was the Jews. They were killed in masses and tortured through experimentation. Those who were barricaded in the death camps were deprived of food and proper hygiene which caused the spread of many diseases and eventually more deaths. The carnage that took place at both Nanking and during the Holocaust was due to the horrible crimes that were committed. One would hope that the offenders of these crimes would receive an equally harsh punishment (Horvath). At the conclusion of each event there was a war crime trial held. After Nanking the Tokyo War Crime Trial took place, but did not serve justice. Only eight men were killed during this process. There were seven â€Å"A class† criminals that were hung, and General Matsui was also killed. Some others spent a few years in jail and then were left to continue with their lives. In fact, the man actually responsible for the crimes committed at Nanking, Prince Yusuhiko Asaka, was never even prosecuted for his role. The Nuremburg trials were held at the summation of the Holocaust (A&E). Although justice can never be served to those who were killed and tortured in the Nazi camps and their families, the Nuremburg trials had a better outcome than that of the Tokyo trials. Many Nazi soldiers were sought out and sentenced to death for war crimes committed during the Holocaust. Unfortunately, many Nazi’s fled the country when the Americans invaded Germany and found harbor in African countries (Horvath). Both trials hardly reversed the injustices that were brought upon the victims of each incident. There are many long-term effects that have been brought upon by the Holocaust and the Rape of Nanking. One positive effect taken from these events is the heightened world-wide prevention of genocide. Many countries around the world have tried to intervene in such places as Bosnia, Cambodia, and Kosovo in order to deter those who are attempting to kill masses of innocent people (Horvath). In the minds of nearly all Japanese, the Rape of Nanking never occurred. Its story is neither told nor taught in schools, and those who have accused the Japanese government of concealing the truth have been threatened or killed. If you were to visit Japan and inquire upon many average citizens about this event, they would have no knowledge of the carnage or even the occurrence of Nanking. Although, there are those Japanese fanatics who worship the Japanese soldiers during Nanking as Gods and have set up shrines in honor of them (A&E). The atmosphere in Germany is a bit different, but has similar qualities as well. The overall German population today is very ashamed of the war criminals that represented their country. However, many current Nazi enthusiasts deny that the Holocaust ever happened. This declaration comes as a heart breaking hit to the survivors and their families (Horvath). These survivors must live the rest of their lives with the haunting and painful memories that remain vivid in their minds. At the chance that those memories subside, they are still left with the physical scars that remind them daily. The Rape of Nanking and the Holocaust are two events that have had a significant impact upon the world. There will always remain the memories of the wide-spread raping and murdering at Nanking. The mass executions and torture during the Holocaust will also linger forever in the minds of numerous survivors and their relations. Hopefully, both occasions will serve as a reminder to all people of the possibilities that can occur when you release your civil liberties. These agonizing events can never be expunged from history and no trial can ease the pangs of the victims of these crimes. Remember these victims, but more importantly learn through their experiences.